DEFINE, Build and Live your Version of Success

Business Mentoring & PCC Coaching for Established Coaches

You know you’re playing small

You’ve been a coach for more than a year now. You’re surviving, but not thriving.

You’re earning less than £5k per month (maybe a lot less) because even though you’re coaching multiple clients per day, you’re doing it for low associate fees. Or maybe you’re taking clients direct, but you’re undercharging.

Either way, at the end of the day, you’re exhausted.

You’ve always wanted to build your own business—a business filled with clients who come to you, who want to work with you. But your saboteurs make you feel like you’re ‘not good enough.’

You’re thinking of spending thousands of pounds more on coach training, tools and further qualifications. (Or maybe you’ve already done this.)

But I promise you—more training won’t solve your problems or fix your mindset blocks.

The truth is…

You have loads of experience.
You have all the coaching skills you need.

What you don’t have—at least not yet—is the business you dreamed about when you left your corporate job.

But that’s still on offer.

All you need is a business mentor to guide you in how to turn the coaching skills you already have into a thriving coaching business.

“I was overwhelmed, a bit stuck, and I didn’t want to get it wrong… since working with Sue I’m now super clear on who i am and what i offer

Caroline Storey, PCC
82%
of coaching businesses fail in the first year
50%
of coaches earn less than $1000/month

Don’t become either of these statistics.

The reason why so many coaching businesses fail is simple—a lack of business building skills and the wrong mindset.

Register for the next Successful Coach Workshop

I’m Sue Belton, PCC, a business coach for coaches. I’m well known in the Co-Active coaching community and beyond for my absolute passion for teaching new & established coaches how to leverage their coaching skills to build and run successful coaching businesses.

The statistics don’t lie. The stakes are high. If you don’t focus on building your coaching business you will not be able to do the fabulous work of helping people transform their lives.

The coaching business worldwide is worth $3 billion and it’s growing. There has never been a better time to be a coach.

If you want your business to be a coaching success story, I Can Help

I work with coaches who are serious about developing a successful coaching business. One that will support their family life and stand the test of time.

I walk my talk. I don’t just teach business skills to coaches—I’m still running a successful coaching business myself.

I’ve been running a 6-figure coaching business for 16 years and have served as a business coach to other coaches for 12 years.

In my Successful Coaching Programme, you’ll learn and apply the “Seven C’s” to build your coaching business to give you the life you want, too:

  • CLARIFY – Business coaching with me starts with us creating a compelling long and short-term vision, timeline and goals (including revenue goals) to hit along the way. Get crystal clear about why you’re doing all of this, who with, what that will look like, and how to make it all happen.
  • CHEMISTRY – How to convert clients powerfully. Connect, engage and enrol people into working with you, learn how to handle objections, and remove price as a barrier.
  • CONNECT – How to get into corporate and coach at CEO level (even if, like me, you’ve never held a senior leadership role). Learn a proven process of connecting with, and getting hired by, HR Directors and Senior Leaders. Submitting proposals and getting the contracts.
  • CONQUER – Discover and challenge the key fears and saboteurs that, gone unchecked, will make you fail as a coach and small business owner. Learn how to develop unshakeable self-belief that will make your transition from employee to entrepreneur a successful one.
  • CREATE – How to make the intangible, tangible! Define and create core offerings and programme ecosystems that will create a seamless customer journey that will have clients stay with you for years. Plus, learn the importance of focusing on creating vs consuming in your small business.
  • CAPTURE – Create a consistent marketing plan. Define and refine your core message, the perfect pitch, how and where to get in front of your ideal coaching client, plus learn if, how, where, when and what to post on social media.
  • CRACK – The business of running a small business! …admin, tech, accounting, GDPR, contracts – as your business coach I’ll help you navigate all the stuff you need to have in place to support you in your coaching.
  • And everything else that comes up for you along the way!

“At the end of each 1:1 session I always felt inspired and re-energized, more than ready to take the next step.

Mildred Fischli (CPCC, ACC), Leadership Coach

It’s Your Perfect Coach Business Building Programme If You Want:

1. A Business Coach who Knows Coaching

learn coaching skills + small business building skills + reach a whole new standard of coaching

2. TO MAKE A REALLY GOOD INCOME

attract high paying coaching clients working the hours you want, doing the work you love

3. To Grow Your Coaching Service

banish the mindset blocks that stop you from taking action + coaching the clients you want

4. Business Systems + Structures that Work

make your business more efficient so you can focus on the work you’re good at

5. MOTIVATION AND CHALLENGE

step into your excellence + mastery + be stretched to achieve your goals

6. SELF BELIEF

overcome your saboteurs, achieve your goals + speak the language of leadership

“She challenges you in a way that feels good. She has a very good balance between mentoring and coaching.”

Andrea Altier, Life & Leadership Coach

Sue Belton, Business Coach For Coaches

I’m a business mentor for ambitious, goal-driven coaches who want more out of life.

When I started coaching in 2008 I’d never run a business before. (In my previous job, I was too scared to even go freelance.) But when I completed my training and coach certification with the ICF accredited Co-Active Training Institute I finally quit my corporate job. I went all-in on building my business.

Without a business of my own, I knew I’d fall into the associate trap. I didn’t want to hand over half of my fees from coaching. I became a coach because I wanted freedom to set my own hours, spend time with my family, and focus on work I liked doing. So I committed myself to signing on each one of my clients, direct.

I took business courses. I worked with great business coaches. I invested in learning the skills that they don’t teach you in your coach training, like:

  • How to develop an irresistible, signature coaching offer
  • How to make good money selling your services (without feeling salesy)
  • The secrets to successful marketing as a coach—a.k.a. how to do marketing so that ideal clients find you and instantly know that you’re the only coach they need

And it worked.

I launched my coaching business during a recession—and thrived. My business grew during Brexit. It grew during COVID, too.

For 16 years now I’ve been running a 6-figure business coaching senior leaders and C-level executives in large, multinational corporations such as Virgin Wines, Curtis Brown, Costain, and Generali.

I was named Female Entrepreneur of the Year in 2020 and Best Coach in 2021. I’m a sought-after speaker and author of two bestsellers, Change your Life in 5 , and Screw Meditation.

I want all this for you too.

Even if your saboteurs are going crazy right now. Even if you don’t think it’s still possible to build this kind of business in 2024. I promise, it’s possible. My mentees are doing it right now and you can too.

“An Incredible Mentor and Coach”

“She is a brilliant business mentor—full of practical, clear advice on setting up a solo business. Six months later I am earning a decent living doing something I love.”

Madeleine Geach, Leadership Coach

“She challenges you in a way that feels good. I am now six months into a portfolio life, working across a range of clients and now aiming to go beyond my previous areas of expertise. I am now much more in control of how I spend my time, and I have a balance which I have rarely achieved.”

Alex Atherton

“Some things I just needed to know, from someone who’s been there and done it, successfully, already. … She was so generous with her resources e.g. the templates she shared up front which have provided a lot of insights and inspiration for short-cutting the development of my own materials.”

Joanne Olsen, Leadership Coach and Talent Consultant

Committed to the Co-Active Community

I was trained and certified with the Co-Active Training Institute (CTI) in 2008-2009 and have been an advocate, supporter, and community member ever since. I’ve served as the Co-Active UK Local Groups Leader, the CTI London Ambassador, and CTI’s Business Mentor, running the live monthly “Business of Coaching” Q&A series (replays available here in the CTI Alumni Learning Lab). I’m honored that Karen Kimsey-House, co-founder of CTI, publicly endorsed Change Your Life in 5 and wrote the forward to the book.

Ways to Work With ME

My Proven Successful Coach Programme

“I increased my clients by 70% and raised my fees twice while working with Sue.”

Henrietta Szovati, CPCC, HeartSmart Coaching

“I wasn’t paying myself before, but now I’ve blown my financial goals out of the water. I now pay myself more than ever before, and made a 900% return on the money I invested in working with Sue!”

Shelley Lawrence (M.Ed, CPCC, ACC), Educational & Life Coach, Schoolhouse Collaborative

The Successful Coach Programme

Let’s firstly see if my Successful Coach Programme and path is right for you, and if we’re a good fit to work together:
Application
You’ll apply by answering a series of questions and booking in for your 45-minute Successful Coach Clarity Call.
Clarity Call
During that call we’ll review your answers and discuss the key business development challenges you’re facing, what you’d specifically like to get from your programme, and what kind of coaching business you want to build.
Programme Design Options
If during this session we both think we are a good fit to work together and I know I can help you, we will then discuss the relevant programme options for working with me, and you will decide which one sounds like you.

As my coach and business mentor, Sue was instrumental in the development of my coaching business. Leveraging her many years of experience, she helped me understand and take action on key milestones in creating a sustainable practice. Because of her coaching, I became much more comfortable with selling, which had a direct impact on the financial success of my business. I also developed my own IP/leadership model as a result of working with her. And I was clearer about what to (and not to) prioritize, when.

Entrepreneurship is more than a set of tactics. It’s also a mindset. She was great at helping me work through the emotional ups and downs, the saboteurs and the undermining narratives that arise with entrepreneurship. She helped me keep my own self-care and energy management in check along the way so that I could keep showing up to myself, my business, and my clients with vitality.

She’s sharp, direct, kind, no-nonsense. She has a wealth of experience and is generous it. If you are in the early stages of building a coaching practice, she’s a smart investment. I’m grateful for our time together and have seen such an impact.

Teresa Brazen
CPCC, ACC, Executive Coach

I started working with Sue when I’d decided to resign from my corporate job but hadn’t done it yet. By December, when I submitted my resignation, I no longer had any doubts this was the right step for me.

One of the big things Sue and I worked on together was my relationship to money—being able to ask for what I am worth without feeling shame or guilt about it. Together with Sue, I created a 3-tier rate card for both 1:1 clients and corporate clients.

Sue is a generous and thoughtful coach. She’s generous both with her resources and generous with the time she spends thoughtfully responding to my WhatsApp messages. I looked forward to our 1:1 sessions together. At the end of each 1:1 session I always felt inspired and re-energized, more than ready to take the next step.

Mildred Fischli
(CPCC, ACC) Leadership Coach

Before working with Sue, I was siloed into my immediate network of schools which left no room for growth. I lacked confidence in my offers and was hesitant to put myself out there.

After ten months of working with Sue, I now have two well-developed offers which have really helped me to be concrete when talking to prospective clients. One of my biggest accomplishments is that I’m now working in 3 new schools outside of my network.

I wasn’t paying myself before, but now I’ve blown my financial goals out of the water. I now pay myself more than ever before, and made a 900% return on the money I invested in working with Sue!

Sue had the perfect balance of warmth and directness. She creates a safe environment where I can take on challenges. She is a gifted mentor and coach.

1550721162127
Shelley Lawrence
(M.Ed, CPCC, ACC), Educational & Life Coach, Schoolhouse Collaborative

In terms of impact on me Sue has given me greater self-assurance as a business-owner. She’s pushed me to assess my standards, expectations and boundaries. I now have a raft of clients I love working with, I have a clear marketing strategy and a new business pipeline I’m excited to convert. I am proud of the business-owner I have become with Sue’s help.

Sue is a great coach and mentor. Sue is both professional and warm.
She cuts through the crap and gets to the heart of what matters.

joanne
Joanne Olsen
Leadership Coach & Talent Consultant 

Sue is an incredibly warm, kind and supportive coach and mentor. She’s straight forward, no nonsense and at the same time sensitive and perceptive. She’s able to see your gifts, have you Sue is an incredibly warm, kind and supportive coach and mentor. She’s straight forward, no nonsense and at the same time sensitive and perceptive. She’s able to see your gifts, have you do the same, and encourage you to make progress in your life. do the same, and encourage you to make progress in your life.

laura
Laura Scott 
APAC & EMEA Head of Learning & Development, Google  Comms Team / Certified Executive Coach / Executive Presence & Public Speaking trainer

As a coach and mentor, Sue is direct, insightful, and tough at times! She’s intuitive and brave – and asks the questions that create discomfort, but ultimately the greatest learning, growth and change.

olivia
Olivia MacDonnell 
Empowering professionals to discover their confidence, influence and leadership 

Working with Sue is a mix of coaching, accountability, lots of determination, tenacity and hard work. As a coach and mentor, I would highlight Sue’s boldness, courage and transparency. I also admire her non-attachment to the results, her authenticity and her determination.

I highly recommend Sue to any coach who is looking for serious business development coaching and mentoring.

esmeralda
Esmeralda Garcia 
Leadership Coach - Empowering Coaching

I was immediately impressed by Sue’s professionalism and her practical, process-driven and highly strategic approach to coaching.

As a coach, Sue is pragmatic, honest and good fun to work with! She was direct and always challenged me to step outside my comfort zone. The knowledge and experience that Sue shared was instrumental in helping me set the foundations for the successes of my new business.

Stacey Back
Career Coach to high-achievers 

Sue is a coach who knows exactly what you need and will deliver to you the whole package + more than you can expect. She challenges you in a way that feels good, she sees what you need, and has a very good balance between mentoring and coaching.

Andrea Altier
Leadership Coach, CPCC 

Since working with Sue I’ve completely reshaped my packages and programmes and created an infrastructure that makes it simple and easy for people to work with me. I’ve had a complete upgrade of my coaching business, and I’m busy doing what I love.

Being mentored by Sue is like being in a masterclass for how to be a professional coach, who knows her value and inspires others to do the same.

caroline
Caroline Storey 
Certified Career & Life Leadership Coach

Sue is an amazing coach and business mentor. She is empathetic, direct, and injects warmth and humour into her sessions. Her advice on setting up a solo business was practical and clear. After working with her for 6 months, I am earning a decent living from doing something I love. I highly recommend Sue and I am sure I will be back for more when I need it again.”

Madeleine Geach
Hospitality Leadership Coach 

Register for the next Successful Coach Workshop