Are you transitioning from corporate life to running your own coaching practice + feel like you don’t know what you’re doing?
Is your existing business not delivering the income you want so you’ve got imposter syndrome + you’ve got it badly?
Do you want to recession proof your business + deal with the blocks + mindset issues getting in your way?
I work with committed, ambitious coaches going through training, certification + beyond. Are you looking for a co-active coaching mentor + business mentor?
Learn and apply my Seven C’s to running a successful, thriving coaching practice that gives you the life you want:
CLARIFY – Create a compelling long and short-term vision, timeline and goals, including revenue goals, to hit along the way. Get crystal clear about why you’re doing all of this, who with, what that will look like, and how to make it all happen.
CHEMISTRY – How to convert clients powerfully. Connect, engage and enrol people into working with you, learn how to handle objections, and remove price as a barrier.
CONNECT – How to get into corporate and coach at CEO level (even if, like me, you’ve never held a senior leadership role). Learn a proven process of connecting with, and getting hired by, HR Directors and Senior Leaders. Submitting proposals and getting the contracts.
CONQUER – discover and challenge the key fears and saboteurs that, gone unchecked, will make you fail as a coach, and business owner. Learn how to develop unshakeable self-belief that will make your transition from employee to entrepreneur, a successful one.
CREATE – How to make the intangible, tangible! Define and create core offerings and programme eco systems that will create a seamless customer journey that will have clients stay with you for years. Plus learn the importance of focusing on creating vs consuming in your business.
CAPTURE – Create a consistent marketing plan. Define and refine your core message, the perfect pitch, how and where to get in front of your ideal client, plus learn if, how, where, when and what – to post on social.
CRACK – the business of running a business! …admin, tech, accounting, GDPR, contracts – all the stuff you need to have in place to support you in your coaching.
And everything else that comes up for us along the way!
I’M THE PERFECT BUSINESS MENTOR + PCC COACHING IF YOU WANT
Female Entrepreneur of the Year – Gold Stevie Winner
MY JOURNEY TO CO-ACTIVE COACHING + BUSINESS MENTORING
I work with successful, ambitious, goal-driven professionals who want more out of life. Why? Because I am one + I walk my talk TO THE MAX.
I’m an award-winning, certified professional co-active coach (CPCC) with the International Coaches Federation (ICF) + as such, adhere to its code of conduct. I also won Female Entrepreneur of the Year - Gold Stevie Winner 2020.
I am one of a small number of PCC executive coaches in the world who have over two thousand recorded coaching hours. In line with the rigorous regulations of the PCC accreditation process I complete 40 hours accredited training every renewal term.
I believe in the power of coaching + my own personal growth + am constantly growing developing + evolving through life coaching, coach training, supervision + Continuous Professional Development.
I’ve done advanced neuroscience training, am an accredited mindfulness coach + accredited emotional intelligence coach.
I keep abreast of all the latest types of coaching in leadership development (including remote leadership) + stay on top of my game for the benefit of all my clients.
MY BOOK
I want you to live a life of conscious choice. I want YOU to be able to live a life of purpose + direction, free from self-doubt, insecurity + fear. That’s why I wrote Change Your Life in Five, a self-help book for ambitious smart + goal driven high achievers.
Change Your Life in Five has been publicly endorsed by Karen Kimsey-House, the Co-Founder of the Coaches Training Institute (CTI). I was also honoured that she wrote the foreword.
I lead CTI’s monthly mentoring call The Business of Coaching. You can watch some of these on: Social Media; Sample Sessions; Pricing, as well as a general Business Q&A, via CTI’s Alumni Learning Lab.
The Successful Coach Mastermind Is a high-level business development experience for committed and ambitious coaches looking to take their business to the next level in a way that aligns with their definition of success.
Have you already left your corporate job and are running your own coaching business for the very first time?
Are you feeling overwhelmed by all the ‘business’ stuff – tech, finances, admin, legalities, insurance etc?
Are you feeling isolated and alone in your daily business struggles, challenges, and celebrations?
Are you finding it hard to decide how much time to spend on coaching, business development, business strategy, marketing, self-care, let alone family obligations!?
Are you unsure about how to navigate difficult client and ethical situations?
Do you want to make more money but ensure you take care of yourself and your family in the process?
Do you want the coaching business and life you dreamt of when you left corporate life?
6 MONTH BUSINESS MENTORING + PCC COACHING PROGRAMME
Spend six months with me taking your coaching + your coaching practice to the next level.
Topics covered:
The Successful Coach Mastermind covers and builds on the essential topics for running a successful coaching business. During the monthly group + Q&A mentoring sessions, topics will cover my proven seven C’s of running a successful coaching practice:
CLARIFY – Create a compelling long and short-term vision, timeline and goals, including revenue goals, to hit along the way. Get crystal clear about why you’re doing all of this, who with, what that will look like, and how to make it all happen.
CHEMISTRY – How to convert clients powerfully. Connect, engage and enrol people into working with you, learn how to handle objections, and remove price as a barrier.
CONNECT – How to get into corporate and coach at CEO level (even if, like me, you’ve never held a senior leadership role). Learn a proven process of connecting with, and getting hired by, HR Directors and Senior Leaders. Submitting proposals and getting the contracts.
CONQUER – discover and challenge the key fears and saboteurs that, gone unchecked, will make you fail as a coach, and business owner. Learn how to develop unshakeable self-belief that will make your transition from employee to entrepreneur, a successful one.
CREATE – How to make the intangible, tangible! Define and create core offerings and programme eco systems that will create a seamless customer journey that will have clients stay with you for years. Plus learn the importance of focusing on creating vs consuming in your business.
CAPTURE – Create a consistent marketing plan. Define and refine your core message, the perfect pitch, how and where to get in front of your ideal client, plus learn if, how, where, when and what – to post on social.
CRACK – the business of running a business! …admin, tech, accounting, GDPR, contracts – all the stuff you need to have in place to support you in your coaching.
And everything else that comes up for us along the way!
HOW IT WORKS
ROADMAP: To kick-off our work together we have a two-hour strategy session and create a clear Successful Coach Roadmap for 3 years, 1 year, and 6 months. We then create your 3 month goals and targets – for what you want your coaching journey + practice to look like
COACHING SESSIONS: two coaching sessions with me per month
EMAIL SUPPORT: unlimited email support Monday – Friday
With this option, you spend 3 months creating + implanting the foundations of a thriving coaching practice or breaking through to the next level of income + scalability.
What you’ll get
A questionnaire to answer + review of your current business model: what’s working, what’s not, then, depending on where you are in your business development, we will focus on implementing any of the following areas:
CLARIFY your ideal client, their pain points + how working with YOU will help them DEVELOP a core offering + product eco system LEARN how to tie all of those together to capture clients at any point in their buying journey + budget CREATE + implement a consistent marketing strategy LEARN how to use social media effectively START converting a consistent stream of clients
This Is The Option For You If You Have Coaching Nailed, But You Need Support To Build A Profitable Coaching Business + Fast.
You need to start attracting (more) clients, fast, but how?
You need a website that converts but what does that look like?
You need to be active on social but where + posting what?
HOW IT WORKS
Before we start, I’ll send you a questionnaire to complete. I’ll then review it before we come together for a two-hour strategy + visioning + three-month goal-setting session.
This session will be bespoke to your business needs and co-designed between us. We can:
CLARIFY the kind of coach you want to be + the kind of practice you want to have moving forward.
DEVELOP a coaching practice vision + roadmap with strategic goals + targets to achieve along the way
UNCOVER the number one fear that could get in your way
IDENTIFY your people, their pain points + what you help them achieve
DEFINE your purpose, positioning + messaging
OUTLINE your revenue streams + budget
CREATE a consistent marketing system
or
FOCUS on any other area of your business that needs immediate attention
You’ll get a Successful Coach Workbook containing everything we cover + additional areas for you to be working on.
You will then have unlimited email support + daily voice messaging support from me for the entire month.
We will then come together for an additional mentoring session to cover anything that comes up for you, and that you want further mentoring on.
INVESTMENT: £1,729 ex VAT
or 3 x £577 ex VAT
*Option to upgrade to three-month business intensive
MY JOURNEY TO OFFERING THE GOLD STANDARD IN CO-ACTIVE COACHING + BUSINESS MENTORING
When I started coaching in 2008, I’d never run my own business before. I was too scared to even go freelance in the job I was in.
Then I started my coaching business - in the recession. Great timing!
But I have THRIVED.
Thrived through recession.
Thrived through Brexit.
Thrived through COVID-19.
I’ve taken my business to six figures which gives me choice, freedom + quality time with my family.
Coaching clients is my only business + I’ve never been an associate + have always got my own work.
IT IS POSSIBLE. AND NOW I CAN HELP YOU GET THERE TOO!
I am a powerful combination of business mentor + international coach federation (ICF) PCC mentor coach. I was also recently awarded I won Female Entrepreneur of the Year - Gold Stevie Winner 2020. You can read my nomination below.
What could you achieve if you were a successful coach?
Anything you want to.
Sue is incredible and has had a dramatic impact on my life!
Katie Lewis
Before coaching with Sue I felt directionless. I really had no idea about how to build my business. How and what would I charge clients? How should I network? How do I construct a plan? How do I build my confidence as a coach? All of these questions were rattling around inside my head.
Through working with Sue my increased confidence as a coach and owning my coaching (which includes stating my rate and billing people for my work) have grown in ways that I could never have imagined. I now have structures for chemistry sessions and other business and coaching processes that would have been much more trial and error before I started with Sue. I also learned how to write a business plan which really has pushed me into action. The best gift was that I became a better coach by having her coach me. That is exactly what I wanted and needed.
Sue is the BEST!! She is exactly the coach I needed. She is warm, thoughtful, intelligent and challenging.
Coaching with Sue is like having a guardian angel on my shoulder. This “angel” encourages me when my confidence waivers, and kicks me in the butt to take risks! I am so grateful.
Shelley Lawrence
Educational And Life Coach at Schoolhouse Collaborative
When I started working with Sue I was doing pretty well. I was coaching, building my hours and experience, building my self-belief and identity as a coach BUT… I was also overwhelmed, a bit stuck, and I didn’t want to get it wrong, so was playing small and holding myself back from taking action.
I wanted to find my voice, and design and build a coaching business that reflected who I am and the value I bring my clients. That worked for me financially, and also personally. I wanted to know that I was stepping into my potential and winning at being me!
Since working with Sue, I am now super clear on who I am and what I offer. I’ve completely reshaped my packages and programmes to reflect this, and created an infrastructure that makes it simple and easy for people to work with me. My mindset has shifted and I now love being a professional coach. I’ve had a complete upgrade of my coaching business, and I’m busy doing what I love.
Being coached and mentored by Sue is like being in a masterclass for how to be a professional coach, who knows her value and inspires others to do the same. You are supported and guided by someone who 100% believes you can get there. She is an experienced, insightful and inspiring coach. I have learned so much from simply experiencing being coached and mentored by her- she models beautifully.
Because of my work with her I am now so much clearer on where I want to go and how to get there, and am well on my way. I also have a practical toolkit and a reassuring boost of self-belief to help me get there.
Caroline Storey
Working with Sue has given me a number of things, on top of supporting me to achieve my CTI Global Certification in Executive Coaching and achieve certain challenging business goals as my company grows, I gained a deeper sense of certain habits that are not serving me. I wasn’t expecting the depth the coaching would go to and what it would uncover for me – it hasn’t been easy but important (and on-going) work.
It felt like a highly professional and seamless operation and her overall delivery of the service was excellent. Her book Change Your Life in 5 is also a great source of information.
As a coach and mentor, Sue is direct, insightful, and tough at times! She’s intuitive and brave – and asks the questions that create discomfort, but ultimately the greatest learning, growth and change.
Olivia MacDonnell
Empowering professionals to discover their confidence, influence and leadership
When I met Sue I was starting to think about growing my business. I wanted a coach and mentor to help think things through, be able to explore challenges, and go deeper in my use of coaching tools. I also wanted to get clear about my coaching/training biz, set timeline for doing it, and think clearly about what I need to be earning.
Through working with Sue I’ve found loads of really helpful techniques – it’s hard to even list them ‘cos I’ve immediately put them into my practice – but I know Sue helped give me the confidence in the impact of them. I’ve also learnt: the Future self exercise – I use it with all my clients now and I’m leaning into it more and more; comparing oneself both ways; the simplicity of designing an offering; Powerful Q’s for dealing with challenging coaching situations e.g. distressed client, same topics on repeat; and not getting caught up in comparison and perfectionism – still working on this one 😉
Sue is an incredibly warm, kind and supportive coach and mentor who uses the widest range of coaching tools to increase your self-awareness and enable you to grow your own coaching skills at the same time. She’s straight forward, no nonsense and at the same time sensitive and perceptive. She’s able to see your gifts, have you do the same, and encourage you to make progress in your life.
Laura Scott
APAC & EMEA Head of Learning & Development, Google Comms Team | Certified Executive Coach | Executive Presence & Public Speaking trainer
Before I started working with Sue I had a lot of uncertainty around where to direct my efforts for growing my business. I wanted to win more clients, set up my business in a scaleable way, get the systems in place, get the marketing plan rolling and to be intentional about how I could most effectively use my time whilst protecting my boundaries for work life balance. I had also spent many years of my working life helping brands successfully sell more of their products, but when it came to selling myself, I was drawing a bit of a blank.
Sue is a great coach and mentor. Having the capacity to offer business mentoring was extremely beneficial to me – some things I just needed to know, from someone who’s been there and done it, successfully, already. I also really valued having Sue be so accessible on Voxer (a voice messaging app), and so responsive every time I got in touch. She was so generous with her resources e.g. the templates she shared up front which have provided a lot of insight and inspiration for short-cutting the development of my own materials.
Sue is both professional and warm. She cuts through the crap and gets to the heart of what matters.
In terms of impact on me Sue has given me greater self-assurance as a business-owner. She’s pushed me to assess my standards, expectations and boundaries. I now have a raft of clients I love working with, I have a clear marketing strategy and a new business pipeline I’m excited to convert. I am proud of the business-owner I have become with Sue’s help.
Joanne Olsen
Leadership Coach & Talent Consultant
I started working with Sue because I wanted to get help in establishing my coaching practice, get an agreement with one or two companies as clients and develop my own product/coaching packages.
Through working with her I soon realized that I didn’t have that much time to get this in place, and having since resigned from work, I now have an established a process for working with my existing network to get new clients.
I have also established a way of working with relationships/network/sales which works for me, after having previously feared the whole sales process. I now also feel confident that my product is good enough, and that I have what is needed to deliver value to my clients. I have also established a coaching product and onboarding process that I now use with my clients and I collect feedback and testimonials, which also gives me insight that I can use to develop myself as a coach. Sue also gave me a lot of materials and templates that I have used for these processes, and as inspiration to create my own packages.
Sue is a coach who knows exactly what you need and will deliver to you the whole package + more than you can expect.
She challenges you in a way that feels good, she sees what you need, and has a very good balance between mentoring and coaching.
Andrea Altier
Leadership Coach, CPCC and Trainer & Wake Me Up Volunteer
Sue is amazing. She is a highly skilled, highly experienced coach and I am so pleased I chose her as my mentor coach as I launched my own coaching practice. After our very first session together I had already felt a big shift and the results kept coming. Sue is an empathetic listener with a direct, no-nonsense way of talking and injects warmth and humour into things. So coaching sessions are hard work (the kind of hard work that leads to real change) but the work is enjoyable not painful.
She is also a brilliant business mentor – full of practical, clear advice on setting up a solo business. 6 months later I am earning a decent living from doing something I love and a lot of this is down to the work I did with Sue. So, highly recommended and I am sure I will be back for more when I need it again.
Madeleine Geach Leadership coach
Sue is just amazing.
I am so grateful for her CTI Business of Coaching session, where I had the opportunity to learn from an incredible mentor and coach. She is so knowledgeable, pragmatic and fierce. And also reassuring, empowering and supporting.
My coaching skyrocketed thanks what I’ve learned from her and from using some of the structures she uses in her coaching practice and so kindly shared. They are really powerful!
I recommend working with Sue wholeheartedly.
Davide Aldrovandi
I’ve worked with Sue throughout my 6 month certification program with CTI, to gain my first accreditation as a professional coach. She also supported me as I transitioned my existing consulting business and launched my coaching practice in 2018.
I was immediately impressed by Sue’s professionalism and her practical, process-driven and highly strategic approach to coaching. This was vitally important for me and in alignment with how I work. I was also inspired by her success as a businesswoman and fellow professional coach.
As a coach, Sue is pragmatic, honest and good fun to work with! She was direct and always challenged me to step outside my comfort zone. This was balanced with plenty of championing and support as I worked towards my goals. The knowledge and experience that Sue shared was instrumental in helping me set the foundations for the success of my new business.
Coaching with Sue was worth every penny and I can’t recommend her highly enough. If you’re ready to make major, permanent changes in your business, career or life, Sue is the coach for you!
Stacey Back
Sue supported me in making a significant career transition. I had a lot of experience in running large and complex organisations, but did not want everything else that went with that kind of job for some time. Sue helped me reposition myself, realise what was transferable and how it might be pitched to others. This was packaged it all within a new ‘modus operandi’ for living. Principally it was coaching, but that also included being held to account when there was a risk of going back to the familiar, or in doing something out of step with the values and ideals established with her guidance.
I’m now six months into a portfolio life, working across a range of clients and also now aiming to go beyond my previous areas of expertise. I am now much more in control over how I spend my time, and have a balance which has rarely been achieved for far too many years.
Recommend her very strongly!
Alex Atherton
Sue is a masterful and life-changing coach. She models what it is to be a woman truly living from purpose and as a client of Sue’s, I found that extremely inspiring. She has supported me to do the same for myself. Sue is living and modelling that which she is coaching all clients to do – as any coach should. She has challenged me where necessary and supported and championed my achievements along the way when I made progress. In less than a year, Sue has helped me figure out my life purpose and create a life of meaning. I would highly, highly recommend working with Sue.
Pooja L. Dhiman
The process of working with Sue is exceptionally structured and organised. You know that you are working with someone at the top of their game. Sue is a brilliantly focussed coach. She has a strong intuition and has the confidence & experience to follow it. As both a coach and mentor, Sue effortlessly jumps between both roles which brings great added value.
Darina Mulligan Leadership & entrepreneurship coach and facilitator. ICF ACC
“Sue is obviously passionate about her work. Her clients have provided strong testimonials on their success as a direct result of her coaching. Sue has built a reputation that resulted in growth into larger organizations for executive coaching.”
“Sue is obviously a dedicated and experienced coach helping individuals to make significant and lasting change particularly in the area of corporate leadership – where constant change and challenges are inevitable.”
“Sue’s book, ‘Change your life in 5,’ is a reflection of her commitment to her unique method of coaching, which has obviously increased her visibility in the world of coaching.”
“Fantastic work Sue – it’s definitely obvious you’re a leader in your field!”
What the Judges Said..
Entrepreneur of the Year - Gold Stevie Winner
I was lucky enough to be the first to experience Sue’s Successful Coach Intensive and I only wish she’d had this on offer when I started my coaching business. In my opinion, it’s an absolute essential for coaches who have had training but need to understand how to make a successful business out of it.
On Sue’s one day intensive no minute is wasted, she gets straight into it bringing laser like focus to your offer, your USP, your clients, what their needs are and how you in particular can help. She helps you with a financial model and the types of products you can offer beyond one-to-one coaching. What’s more she teaches you the secrets to successful marketing as a coach.
Although I’ve had great success as a coach, Sue has given me the tools to push my business above and beyond what I thought was possible. Thank you Sue for an incredible day.
Tracy Forsyth
Tracy Forsyth
Sue demonstrates an incredible rigour in using the Co-Active model without failure. Her sharpness, creativity and raw power is poignant. Coaching with Sue really sharpened my understanding of what I want, and how I want it. She helped me identify my core skills, qualities and essence. She also held me, and challenged me tremendously to get courageous, while also giving me ample space, clarity and openness to dream and create my plans. I learnt from her how to use presence and voice as a powerful coaching tool, amongst many other tools. I increased my clients by 70% and raised my fees twice while working with Sue. I have also learnt about structure, holding the client’s agenda 100%, and being totally gutsy. Sue herself is gutsy, playful, creative and disciplined. If you’re a Co-Active coach Sue is your best bet!